SOCIAL MEDIA:
As part of distributing our film, we devised various marketing strategies in order to reach our target audience:
* TWITTER * FACEBOOK * INSTAGRAM * P&A (A FILM POSTER):
We created our own Twitter feed and posted material that related to our movie genre and our target markets interests. This involved trailers from thriller films, re-tweets from well known thriller directors and tweets that I wrote which give an insight into our films plot.
We chose Instagram as our first marketing strategy due our familiarity with the social platform: most people of our age – that is, our target audience- are the same. Once we developed an account name, we moved onto our biography content 'Three anonymous letters are mysteriously posted in a teenage boys letter box. The images contain people who are then murdered 'III days' after receiving the letters; the final letter of the three is him.' Here we explained our film in the hope of drawing our target audience in. Once we attracted an audience we were able to maintain them as followers, allowing us to remain in contact through our feed/profile; keeping them informed.
Poster:
P&A has traditionally been an important element in film marketing campaigns. In order to explore how we might design a suitable poster for our thriller, I took into account various genre codes & conventions such as colour, lighting, drama, striking visuals and the element of enigma. I created a poster using Photoshop. Here I included a title, release date, key positions, a billing block and social media.
Facebook: FACEBOOK LINK HERE
I created the Facebook page, I ensured the name title was simple like the other social media platforms we created which is why 'FILM.3DAYS' was the most effective name for this page. Similarly to Instagram I included some information in a biography style which states 'Three anonymous letters are mysteriously posted in a teenage boys letter box. The images contain people who are then murdered 'III days' after receiving the letters; the final letter of the three is him.' Like our biography on Instagram, this includes enough information for the audience to understand enough about our film opening but not too much that there is no big question or suspense/mystery that will cause the audience to want to find out more.
I chose to use the same profile picture as our other social media platforms as I believed it was vital in helping our target audience know that each of these social media platforms belonged to our production company. The cover picture seen at the top I made the title name of our film which was the title which appears at the end of our film opening, I did this because it creates a clear link between our film opening and the Facebook account. On the Facebook page I posted our film poster and this would further captivate our audience along with the other elements on this page.
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