I utilised the editing software Adobe Photoshop when creating a film poster as one of my three products as a marketing strategy. Through this process I was able to further establish my perception of important key conventions, and furthermore was able to develop my editing skills as I grew more familiar with the platform.
To start I began by changing the curves of the picture to develop a deeper contrast between the highlights and shadows involved within the background image. This provided an area of lighter distinction which formed centre page.
To start I began by changing the curves of the picture to develop a deeper contrast between the highlights and shadows involved within the background image. This provided an area of lighter distinction which formed centre page.
I also added a monochrome tint of about 5% to the poster, while leaving the red strings exposed. The use of the monochromatic colour provides visual cohesion which helps to support the tone of the poster through the connotative colour created. The relative absence of hue contrast introduces a sinister style.
Imported visuals added consisted of the Title, Billing board, Awards and Actor names; all of which are the conventions of a successful film poster. I further edited the film award/ festival names to increase sophistication and establish the films credibility. An red outline was used as a technique to grab the audiences attention.
Moreover, after realising the lack of excitement as expressed through the poster, I decided to incorporate a dripping blood effect onto the "III" of the title. Furthermore, I favoured a more captivating effect, this of which I was to achieve by linking the poster visuals with the Title in a coupled approach. This signifies to the audience the relationship and impact of time within the plot. The left side of the title incorporates less string, while the right provides an overwhelming extent which is to be seen as a reflection to the plot thickening.
I added a tagline and social medias to follow the typical conventions associated with a respectably credited thriller film poster. A shadow itself represents the blocking out of light, the addition of shadows behind the varying text formats symbolise a lurking darkness, which can be further connoted to resemble uncertainty.
when producing my film poster I knew I wanted to include the investigation board, our most essential prop as it provides deeper insight into the films plot. Furthermore the visuals added colour to the poster, the red colour promoted our thriller theme which equally linked well with the sinister tone. The backdrop of the investigation board provides connotations of murder further signalling the murder to the audience. The title font is consistent with the rest of marketing products such as my film website and the letters used within the trailer. I decided to incorporate awards, providing the poster with a sense of authenticity as well as credibility. My poster follows the typical conventions of a thriller film post while also effectively providing a deeper insight into the narrative.
Film posters are used to help promote and market a film. Typically, many films have one main poster (called a teaser poster/ advance poster) this contains a basic image or design without including too much information, the purpose of teaser posters is to initiate awareness and the initial buzz for the film. This is then followed by a series of posters (called character posters) which usually contain an ensemble cast presented in a set of character posters. This reveals a little more information about the film.
Film posters similarly to trailers have codes and conventions in which one would expect to see within a film poster. These contain an image with a tagline, these are the elements which are the most crucial in attracting an audience, thus causing them to want to view the film. The image conveys the genre, for example, Thriller genres may have posters containing dark and threatening visuals. Today, the image predominantly includes the main actors as they tend to be the films USP due to them being well known within the film industry. The films title is also included in which the lettering is large and bold in order to make it stand out against the background image. Some of the films USP's can also be the director or producer themselves as they may also be well known, this further helps in promoting the film as these are elements which may appeal to an audience. Posters also include a release date, this is to allow audiences to plan in advance for when the film is released in cinemas. Moreover, the billing block is included, this is a list of names in which the typeface has been condensed, this includes the credits of the film such as the director.
Summary of what the website above states what should be included in a movie poster:
· Grab the audiences attention
· Iconography- showing without telling
· Interest- create an incentive to watch the film
· Appeal
· Recognisable
· Style
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