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Film posters are used to help promote and market a film. Typically, many films have one main poster (called a teaser poster/ advance poster) this contains a basic image or design without including too much information, the purpose of teaser posters is to initiate awareness and the initial buzz for the film. This is then followed by a series of posters (called character posters) which usually contain an ensemble cast presented in a set of character posters. This reveals a little more information about the film.
Film posters similarly to trailers have codes and conventions in which one would expect to see within a film poster.
These contain an image with a tagline, these are the elements which are the most crucial in attracting an audience, thus causing them to want to view the film. The image conveys the genre, for example, Thriller genres may have posters containing dark and threatening image/s. Today, the image predominantly includes the main actors as they tend to be the films USP due to them being well known within the film industry. The films title is also included in which the lettering is large and bold in order to make it stand out against the background image. Some of the films USP's can also be the director or producer themselves as they may also be well known, this further helps in promoting the film as these are elements which may appeal to an audience. Posters also include a release date, this is to allow audiences to plan in advance for when the film is released in cinemas. Moreover, the billing block is included, this is a list of names in which the typeface has been condensed, this includes the credits of the film such as the Director.
Summary of what the website above states what should be included in a movie poster:
- Grab the audiences attention
- Iconography- showing without telling
- Interest- create an incentive to watch the film
- Appeal
- Recognisable
- Style
